{
  "version": "https://jsonfeed.org/version/1.1",
  "title": "The Ledger — oriz",
  "home_page_url": "https://business-blog.oriz.in/",
  "feed_url": "https://business-blog.oriz.in/feed.json",
  "description": "Field notes for founders and freelancers: validating ideas cheaply, pricing your work, and landing the first ten customers.",
  "authors": [
    {
      "name": "Chirag Singhal",
      "url": "https://oriz.in/about/"
    }
  ],
  "language": "en",
  "items": [
    {
      "id": "https://business-blog.oriz.in/blog/validate-startup-idea-cheaply/",
      "url": "https://business-blog.oriz.in/blog/validate-startup-idea-cheaply/",
      "title": "Validate a startup idea for under ₹5,000",
      "content_text": "Skip the year-long build. Six cheap tests that tell you whether anyone will pay — landing pages, concierge delivery, pre-sales, and the one metric that actually matters.",
      "summary": "Skip the year-long build. Six cheap tests that tell you whether anyone will pay — landing pages, concierge delivery, pre-sales, and the one metric that actually matters.",
      "date_published": "2026-08-08T00:00:00.000Z",
      "date_modified": "2026-08-08T00:00:00.000Z",
      "authors": [
        {
          "name": "Chirag Singhal",
          "url": "https://oriz.in/about/"
        }
      ],
      "tags": [
        "validation",
        "startups",
        "mvp",
        "customer-development",
        "founders"
      ]
    },
    {
      "id": "https://business-blog.oriz.in/blog/freelance-pricing-that-works/",
      "url": "https://business-blog.oriz.in/blog/freelance-pricing-that-works/",
      "title": "Freelance pricing that actually works",
      "content_text": "Stop charging by the hour. A practical guide to value-based rates, the day-rate floor, scope control, and raising prices without losing the clients worth keeping.",
      "summary": "Stop charging by the hour. A practical guide to value-based rates, the day-rate floor, scope control, and raising prices without losing the clients worth keeping.",
      "date_published": "2026-08-06T00:00:00.000Z",
      "date_modified": "2026-08-06T00:00:00.000Z",
      "authors": [
        {
          "name": "Chirag Singhal",
          "url": "https://oriz.in/about/"
        }
      ],
      "tags": [
        "freelance",
        "pricing",
        "rates",
        "money",
        "consulting"
      ]
    },
    {
      "id": "https://business-blog.oriz.in/blog/first-10-customers/",
      "url": "https://business-blog.oriz.in/blog/first-10-customers/",
      "title": "How to get your first 10 customers",
      "content_text": "The unscalable playbook for going from zero to ten paying customers — where to find them, how to reach out without being spam, and why the first ten teach you everything.",
      "summary": "The unscalable playbook for going from zero to ten paying customers — where to find them, how to reach out without being spam, and why the first ten teach you everything.",
      "date_published": "2026-08-04T00:00:00.000Z",
      "date_modified": "2026-08-04T00:00:00.000Z",
      "authors": [
        {
          "name": "Chirag Singhal",
          "url": "https://oriz.in/about/"
        }
      ],
      "tags": [
        "growth",
        "sales",
        "customer-acquisition",
        "startups",
        "founders"
      ]
    }
  ]
}